one of my new teachers moderated a discussion today at gallerie anatome with dutch graphic design studio thonik. thank god the designer answered all of the questions in english. check out their stuff. simple in a way that opens up systematically to multiple applications. (sounds good to me.) most of their work is for a cultural elite (to them graphic design is a visual culture and they want to work with clients that appreciate that. ie. museums, institutions, etc.) but i like how they addressed the challenge of translating that artistry to reach a bigger audience. (see their widespread campaign for the dutch socialist party.) it's something i've been thinking about lately. (advertising vs. graphic design. not socialism. my new roomie is in the ad program at ccs... we've had a good time fighting about it so far.)
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