Saturday, March 27, 2010

preaching to the choir

interestingly enough, the same chair of the communication department who scoffed at me at the start of the semester about wanting to do design but not advertising ("who are you going to work for, adbusters?") invited jonathan barnbrook to parsons paris for a 24 hour lecture/workshop this weekend (a guy who has done quite a bit of work with adbusters.) needless to say i soaked up every morsel of wholesome design advice. it was pretty awesome. and i think i had been needing that. here's some of what he had to say...

- don't say something in your work if you don't believe it.
- don't be afraid to criticize your own profession.
it is how we make it better.
- language is the ammunition we use to change society. typography is the weapon.
- not everything should be legal. that would be boring.
- interesting design doesn't happen in design annuals. it happens in the streets.
- styles come and go. true experiment is not about change of form.
it's about change of thought.
- being a graphic designer doesn't mean that you stop when you get home. you bring that with you no matter where you go.
- people who are bored are boring.
- ethics are relative. but at least you should have them.
- defining a problem in a boring way means you will come up with a boring solution.
- be authentic with how you experience life. your work is only relevant if it is your life and if it is now.
- it's easier to be poor when you are wrong.
- don't get distracted from what you want to do.
- being a student designer is an active process. you have to go out and find how the world is interesting.
- good ideas can be destroyed by bad presentation.
- have a desire to change the world. don't be embarrassed to want to do this.
- if you're work is good, you will get noticed.
- (and last but not least) be nice.

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