Monday, October 11, 2010


our first assignment for advanced gd was to repackage something. anything. whatever our little hearts desired. the possibilities were pretty much endless = easily overwhelming. but i believe that every problem has an appropriate solution out there just waiting to be found, and that good design brings both together in an elegant way. so when i discovered the organization clean the world, i knew i had found a winner. this group takes leftover hotel soap and shampoo, recycles it through a steaming process, and sends it to haiti. why? because each year more than five million lives in the developing world are lost to diseases like acute respiratory infection and diarrheal disease. most of these deaths could be prevented with access to a simple bar of soap. and because every day in north america, thousands of hotels discard millions of pounds of soap & shampoo, which end up in overflowing landfills. talk about a need meeting an overabundance. to support the amazing work clean the world is already doing and provide them with another prong of attack, i decided to develop a sub-brand of soap to be sold in stores called clean. in the buy one send one style of toms and warby parker, i imagined clean the world partnering with a soap company already in existence for a limited run branded with the clean logo and the promise that for every bar of soap purchased, one would be sent to haiti. hey, in my ideal little world of hypothetical student design projects, it could totally happen...

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