game

i want to go to dubai.

the way i see it

i read this quote (upside down) standing in line at starbucks the other day. i liked it so much that i debated asking the barista for that cup in particular (it looked to be the tall size...) and thought about just taking a pen out of my purse and writing it down. i did neither. thankfully, it just happened to be the cup he grabbed.

brilliant

i was elated to find the back story to john bielenberg's (project m) brilliance at the website for a new book about the transition from college to career (aptly) called never sleep. enjoy. (there are more essays on the website...)

4 Steps to Idiocy (And 1 Step to Sheer Genius)

by John Bielenberg

Step 1

I went to college and studied graphic design. I managed to learn how to spec type, crop photos, use a waxer (don't ask), drink coffee, recognize Paul Rand, make comps with markers, steal ideas from design annuals, and create a portfolio.

Step 2

I got a job. First at a little ad agency, then at a crappy little design studio designing 2-color pamphlets. After a few years of relative progress, I became a partner and eventually bought out the other guy. So…

Step 3

I had my own design studio. Now I was master of my own domain and, better yet, starting to win design awards. Things were going well and it felt pretty good. I was making decent money and driving a somewhat nice car. I wasn't at the top of the mountain, but I could see the peak from where I was standing.

Here's where it gets interesting.

Step 4

I realized that I was an idiot. We were working with a client that had hired a behavioral psychologist from Cornell University to help evaluate to what degree their competitors were victims of "heuristic bias." I had never heard this term before. It simply means that people are victims of learned biases or orthodoxies. As we develop, we learn things that become ingrained patterns of behavior. These synaptic connections allow us to survive in the world and make quick and efficient decisions.

For example, a useful heuristic bias develops from learning that swimming with great white sharks can be a tragic mistake: a dorsal fin next to you while surfing = get away fast. However, this same useful bias can also lead to poor decisions. If a shark attack off the coast of California is widely reported in the national news, people will stay out of the water in New Jersey even though the statistical probability of an east coast event has not increased due to a happening 3,000 miles away.

(Insert image of light bulb going off here.)

I realized that I was an idiot. Even though I thought I was a good designer, generating copious creative ideas at will, I was actually severely limited by my built-in biases. My brain was automatically short-cutting to solutions for my work without exploring the range of possibilities available, one of which could be brilliantly unexpected and effective.

Step 5

I learn how to "think wrong." Some people are natural wrong thinkers. They short-circuit normal biases without breaking a sweat. Picasso, Fellini, Phillipe Stark and Stefan Sagmeister are examples… damn them.

The rest of us need to work hard to get our minds to break out of predictable patterns.

The bad news is that doing this is really tough. How tough? Try talking "wrong," out loud right now. Link words in a nonsensical sequence meaning absolutely nothing. It's probably possible but I can't do it.

The good news is just knowing that thinking wrong can be a useful way to generate alternative ideas is an advantage in itself.

The better news is that there are techniques and exercises that can be used to trick your heuristic mind into "lateral" thinking.

I'll describe one of them. Next time you're "brain storming" at the beginning of a project, get out an encyclopedia. Pick a number between 1 and 100 and another between 1 and 10. Say… 45 and 3, for example. Go to page 45 in the encyclopedia and find the 3rd word. Say… "brimstone." Now use "brimstone" as the starting point for brainstorming about your project. Since there are no incorrect answers, go in whatever direction you want. I guarantee that you will end up someplace new and unexpected.

It might not be the right answer, but then again… it could be sheer genius.

follow the links

not waking up until 1 pm pretty much guarantees a lazy day. but that doesn't mean it has to be unproductive. (in fact, it just means you'll be even more productive at 1 am.) this was the sequence of events after i finally rolled out of bed:

1. make a cup of coffee.
2. mess around on my laptop.
3. find this mysterious pdf on my laptop.
4. although i have no clue where it came from, it reminds me of a new city in korea that i learned about on the science channel the other day.
5. google "the immature arts of city design" in an attempt to retrace my steps.
6. find the link to the pdf.
7. go to a uc berkeley link instead.
8. they have an institute of urban and regional development? intriguing.
9. the institute of urban and regional development has a center for community innovation?
10. stumble across a new pdf to download. "building arts, building community"
11. start reading about "informal arts districts" in oakland, california.
12. get curious about this thing called art murmur.
13. come to this lady's blog entry about it.
14. admire the "we're totally fucked" print on her refrigerator in a picture.
15. google the artist: ryan jacob smith
16. skim through his work.
17. find out that he is contributing to an exquisite corpse book project. i didn't know there was such a thing in the works.
18. look at the list of artists contributing. there's a lot.
19. alyson fox sounds familiar.
20. ah! alyson fox of design sponge fame.
21. go back to exquisite book website.
22. wonder... what's this about also?
23. oh my gosh. that website is amazing.
24. start looking at some of their work. get really overwhelmed.
25. realize that i never finished reading that first pdf. and i now have a billion tabs open.

edit: links are fixed. sorry. i should have noted that the 1pm productivity plan does not guarantee accuracy.

consistency

i think one of my biggest strengths is consistency. i know who i am (or at least i say so) and (for the most part) that permeates everything i do. but consistency is also one of my biggest weaknesses. it keeps me from admitting that when it really comes down to it, i have no idea who i am. that i am still a work in progress. it keeps me from doing things that would be out of character. or getting a hair cut. the scary thing is, though, once you commit to consistency, growth is stopped at the door.

when i first learned about on kawara's date paintings, it was exactly the kind of ambitious consistency that gets me excited. he has been making them since the 1960's, paiting on the canvas the date on which the painting was made according to the country he's in at the time. as far as i know, he's still going. byron kim has a similar idea, by supposedly painting the sky every sunday since 2001. but listening to byron kim lecture last year, i loved the break in that consistency when he admitted that sometimes he doesn't get around to painting until thursday or sometimes he just skips a week altogether. life is not predictable. so consistency will always be a lark.

still, i admire the people who can commit to running a mile every morning or who attempt to take a self portrait every day. these sort of undertakings usually surface with the start of a new year. and, more often than not, the act looses steam and just peters out. (like when i decided i would check out a book a week way back when.)

i'm going to start something for this year: one sentence. i found myself coming up with sentences that were at once complete (in their conception) and incomplete (in that they could lead to so much more.) i started a word document for them because i didn't know where else they might have a home. they were just sentences that i didn't feel needed justification. no supporting paragraph or photo. which is exactly the consistency i have cornered myself into with this blog. and that's ok. it works. but whenever i post something here i know there is something that is not being said. something that i am keeping to myself. putting just one sentence up gives me the chance to be a little less polished and a little more honest with a medium that, at least in my opinion, calls for surface level and impersonal. and i'll try to put a new sentence up every day. maybe it will help me feel less guilty when a week goes by where i have nothing to say on this blog. (and i know i've already missed four days... oh, well.)

hello, consistency. meet something that scares me a bit.

my idea for 2009

“there is, as emerson says, some central idea or conception of yourself by which all the facts of your life are arranged and classified. change this central idea and you change the arrangement or classification of all the fact and circumstances of your life.” -wallace d. wattles

i think i've got it

i think i've settled on something for 2009. but this is still a beautiful website for finding words.