Saturday, July 14, 2007

dumb serifs


my addendum to ellen lupton's (love her!) dumb quotes theory, as documented in the ralph lauren department of macy's (my mom likes it... ok.) i'm calling it "dumb serifs." i hope ellen would approve.
go to this universal resource locator for the original "making the world safe for typography" presentation. http://www.papress.com/thinkingwithtype/resources/images/Safe_Type_AIGA.pdf
seriously so funny. laugh out loud.

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